Senior Social Media & Content Manager with 7+ years of experience driving brand growth and engagement across Southern Africa. I transform marketing visions into measurable results.
Marketing professional with proven expertise in growing brand visibility, engagement, and ROI through innovative digital campaigns, influencer partnerships, and regional activations across Mozambique, Malawi, Zambia, Tanzania, and Angola.
From journalism to leading multi-country marketing strategies, here's my professional evolution.
888AFRICA
Leading social media and content strategies across 5 African markets. Managing multi-country content teams while driving influencer partnerships and ambassador programs to increase engagement and reach.
888AFRICA (888bets Malawi)
Directed comprehensive marketing strategy integrating social media, OOH, and partnerships. Developed hyper-local programs tailored to Malawi's market, achieving higher ROI on campaigns.
Sycamore Consult Limited
Managed digital marketing campaigns and social media accounts for Sycamore Consult Limited across Malawi and Zambia. Conducted market research and financial analysis to inform strategies.
O Squared Marketing Agency
Created and managed content calendars, digital campaigns, and client reporting. Executed BTL/TTL/ATL activities for diverse client accounts.
Premier Bet Malawi
Managed VIP client campaigns and led affiliate recruitment efforts. Supervised affiliate teams to ensure strong campaign performance and strengthened partnerships.
Premier Loto Malawi
Hosted live draws and interviews with professional on-screen presence. Engaged audiences through broadcast and social media interactions.
Malawi College of Accountancy (2022-2025)
GPA: 3.7 - Upper Second Class
University of Malawi - The Polytechnic (2018-2020)
Strong foundation in storytelling and media
National Council for Community Behavioral Healthcare (USA)
Valid: Nov 2022 - Nov 2025
A comprehensive skill set developed through years of hands-on experience across diverse markets and industries.
Campaign management, content planning, and audience growth across major platforms.
Ambassador programs, influencer recruitment, and partnership management.
Adapting global brand messaging for regional relevance across multiple African markets.
Multi-channel content development from ideation to execution and optimization.
Meta Ads, performance marketing, and data-driven campaign optimization.
Cross-country coordination and management of content teams across markets.
Fluent - Professional proficiency
Fluent - Native speaker
Fluent - Native speaker
Looking for a strategic marketing partner to elevate your brand across global markets? Let's connect.