Insights

Marketing Blog

Thoughts on social media strategy, brand building, and digital marketing in African markets.

IKEA Sleepover Campaign Experiential Marketing
September 23, 2025 • 5 min read

IKEA's Famous Sleepover Campaign & Why It Went Viral

How IKEA UK turned a Facebook fan group into one of the most memorable experiential marketing campaigns in retail history.

Read Article

More Articles Coming Soon

New insights on social media strategy and marketing in African markets.

Stay Updated

Subscribe to My Newsletter

Get monthly insights on social media trends, brand strategy, and marketing in African markets delivered to your inbox.

No spam. Unsubscribe anytime.